Tis The Sniffles Season

January 25th 2021

Is it Covid or the common cold? Is it the flu or is it food poisoning? It can be a guessing game on what remedies to take for whatever ails you.

I saw a commercial the other night that struck me as brilliant. A company selling a cold and flu product that promises something they have no way of proving. At the same time, they convince you it is instrumental in your recovery process.

‘Cold Eeze’ claims that their medicine will reduce your cold up to 40%.

What a genius, fail safe marketing strategy. It borderlines on false advertising, but it isn't because you cant prove it.

Let’s say you get a cold. You go to the store and buy a box of Cold Eeze and within two weeks you feel better. Judging by the ‘Cold Eeze promise’ of reducing your symptoms by 40% you would have been sick for three weeks, not two, had you not purchased their product. But how do they know that?

No way to prove it....no way to know exactly how long a cold was going to last without Cold Eeze, and no way to prove it made a difference.

Cold Eeze is owned by Mylan Pharmaceutical who has 50% of their workforce in India, and they were also responsible for the increased price of the EpiPen two-pack nearly 550 % over the past decade. Its stock trades at $18 a share and does an average of 9.42 billion in revenue every year.

In November 2020, Mylan merged with Upjohn, Pfizer's off-patent medicine division, to form Viatris.

And the company would appreciate it if you would ignore the fact that their executives were targeted in a generic drug fixing scam in 2017.

My advice...grab some Kleenex, pop a vitamin C, curl up with some hot tea, and tough it out. Don't let Big Pharma play you for an idiot.

But that’s just my opinion. :)